There are many ways to make your content more attractive. In this article there are 3 of them on putting in quotes, using the unexpected, and going against the grain.

有很多種方法可以使你的文章更具吸引力。本文中将介紹其中的三種：引用法，出奇法以及逆向法。

1 After a while, readers will know, and hopefully recognise, your voice. So when you put in a quote from someone else it creates some contrast and stands out from the rest of the content. The quote need not be from a famous person to have an effect. It could be from another marketer that you admire or someone completely outside of marketing. It's best if it fits the tone of your content otherwise it could get pretty confusing, although you could lead up to it, making it obvious what you're doing. For instance, if your tone is quite formal about information in a marketing report, you could introduce a humorous story about the topic of the report and including a quote, perhaps as the punch-line. This is more effective than saying, here's my point of view.

首先，引用法可以使讀者在很短的時間内很有可能理解你的言下之意。當你引用他人的言論時就會産生某種對比從而使其在文章中脫穎而出。你的引用不一定要來自某個影響很大的名人。它可以來自某個你所欽佩的營銷人員或者完全與營銷無關的人。最好它能夠切合你要表達的語義，否則即使你引導其逐漸闡明你要表達的意思，它也會使人感到困惑。舉個例子，如果你想介紹某個市場報告的信息而語氣過于正式了，那麼你可以嘗試加入一些與話題相關的趣事并且引用一些妙語。這比直接說“以下是我的觀點”要有效得多。

2 Create variety in your content by including something readers are not expecting. You could write about something that's not really to do with your niche but subscribers and visitors can still find interesting. It could tell something about your niche as a kind of sidelight. On the other hand, you could be writing a normal piece and suddenly go off at an angle, perhaps as either humorous or shocking. As long as readers can then see the purpose of this, it'll be accepted.

其次，出奇法可以通過一些出乎讀者意料的内容使你的文章呈現多樣化。你可以寫一些與工作無關，但能使讀者感興趣的内容，這有助于使對方從側面了解你的工作。或者你也可以在寫作時突然偏離角度以達到幽默或駭人的效果。隻要讀者能夠明白你的意圖，那麼它就是可以被接受的。

3 Go against what is normally accepted as the way of doing things in your niche. Be awkward about it. This is especially so if you think things aren't quite right and you have a different view of how things should be done. It might be controversial but you are giving your honest view. Readers will find this interesting as a different way of thinking. Of course, they may actually agree with you, too.

最後，逆向法就是違背一般行事的潮流，使之看上去有些别扭。尤其是當你認為事情不大正确或者你對于該如何做事有自己的另一套想法時你可以這樣做。它可能會引起争議但你在表述你真誠的觀點。讀者會覺得換一種方式思考問題很有趣。當然他們也可能會同意你的觀點。